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  • Writer's pictureEmma

So let me introduce EMXPERIENCE...

Updated: Mar 13, 2022

Hi, I'm Emma 👋 and EMXPERIENCE is my initials (EM) combined with 'XPERIENCE' to reflect what I do. I create clear content with sleek designs on Shopify, Wix or Squarespace to create a seamless user experience online.

I have 6 years of experience writing for e-commerce and digital products in the luxury e-commerce industry, beauty and wellness and now banking and finance. I specialise in UX content design (a role that wears many hats) and cover everything from onboarding screens and error messaging to in-app notifications and general web/app flows.

The idea for EMXPERIENCE came about in lockdown 2020 while I was sitting at home in the garden. A few of my friends were either reflecting on their own website or establishing new businesses in this crazy time and they wanted help with website content and direction for a smoother customer journey.

I began editing some of their About Us sections and FAQs and so created on I absolutely loved creating this and loved working with friends who became my clients even more. While I had plenty of time in lockdown to work on this, I taught myself how to use Wix, Squarespace and Shopify and have since worked with a variety of clients for different needs. Whether it's editing your homepage copy or starting a new e-commerce website from scratch for a small business, I cover it all.

I'm so excited to be on this journey and I can't wait for the year ahead.

As always, get in touch at or emxperiencestudio on Instagram.

Emma x


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